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"Core
Market Offerings and Defining the Product"
Please respond to the following:
• From the case study, take a position
on whether Tropicana did or did not make a major mistake in changing its
product packaging. Next, suggest the next two (2) steps that you believe
Tropicana should take in its branding strategy in order to counteract the
initial negative response to the new product packaging. Provide a rationale for
your response and do not duplicate your classmates’ responses.
• * From the scenario, prioritize the
attributes of Golds Reling’s brand from the brand map presented in the scenario
according to the attributes that you believe would be most important to the new
tablet’s target market. Provide support for your response.
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