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Assignment 1: Global Business
Today – The Hofstede Study
Due
Week 4 and worth 140 points
Refer
to Hofstede model in Chapter 4 of the textbook and the Global Business Today
Interaction, and complete this assignment. Note:
the Global Business Today Interaction can be found in the online course shell.
Write
a three to four (3-4) page paper in which you:
- Create a
problem statement for the client, Azure Sky Tea, based on the Hofstede
model.
- Classify
possible combinations of countries for location of the Azure Sky Tea’s
offices based on the Hofstede model. Include a discussion of the home
country’s (U.S.) relative position on the Hofstede scales as compared to
other countries. Note: Utilize
the Hofsetede module to include all parameters (i.e., individualism, uncertainty,
power distance, masculinity) for the classification.
- Choose two
(2) countries as potential locations for the Azure Sky Tea’s new
international offices. Next, develop a set of specific recommendations for
the company. In your recommendations:
- Include
the preliminary data that you gathered in the previous question.
- Demonstrate
the most important dimensions of the Hofstede model for Azure Sky Tea to
consider as a U.S. company and for the industry that it represents.
- Predict
the economic opportunities of your recommendations.
- Speculate
on the main potential risks inherent in relocating to the countries that
you are considering. Suggest at least two (2) approaches that the Azure
Sky Tea leadership could leverage to mitigate the potential risks that you
have identified.
Your
assignment must follow these formatting requirements:
- Be typed,
double spaced, using Times New Roman font (size 12), with one-inch margins
on all sides; citations and references must follow APA or school-specific
format. Check with your professor for any additional instructions.
- Include a
cover page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required assignment page length.
The
specific course learning outcomes associated with this assignment are:
- Formulate,
implement, and evaluate effective marketing strategies based on an
analysis of global operating environments, market dynamics, and internal
capabilities.
- Analyze the
major economic, cultural, and political / legal aspects of the
international business environment, including the economic dynamics of
foreign trade, impact of regional and global trade integration, and key
cultural dimensions affecting marketing operations.
- Assess the
potential risks and benefits of various international markets and
formulate effective market entry strategies to support foreign market
expansion.
- Use
technology and information resources to research issues in international
marketing.
- Write
clearly and concisely about international marketing using proper writing
mechanics.
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