MKT 515 Week 5 Midterm Exam –
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Chapter 1 Through 8
Chapter 1
Multiple Choice
1. In global business, products have
been traded across borders throughout recorded civilizations, extending back
beyond the ________________ that once connected
East
with West.
a. The Marco Polo Road
b. The Roman Road
c. The Pioneer Road
d.
The International Road
e. The Silk Road
2. The Silk Road once helped
connect:
a. Turkey to Rome.
b. Iran to Rome.
c. Bombay to Rome.
d. Beijing to Rome.
e. Xian to Rome.
3.
Saturation of domestic markets in the industrialized parts of the world has
forced many companies to look for marketing opportunities beyond their
_______________.
a. local borders.
b. national borders.
c. regional borders.
d. Complex borders.
e. transnational borders.
4.
____________ revolution has brought profound changes in the world.
a. Wal-Mart
b. CNN
c. MTV
d. Internet
e. Shipping
5. B2B
stands for:
a. bubble-to-business
b. business-to-business
c. buyer-to-business
d. best-to-business
e. Best Buy-to-business
6.
Toyota’s new strategy is to de-Japanize its business and make the ________
market its major corporate priority.
- U.S.
- Germany
- England
- Indonesia
- none of the above
7. The
term global epitomizes both the competitive pressure and expanding:
- basic opportunities.
- social opportunities.
- physical opportunities
- market opportunities.
- bottom opportunities.
8. In
global marketing, competitive pressure can also come from _____________ at
home.
a. competitors
b. conglomerates
c. groups
d. locals
e. regionals
9. When
a country’s per capita income is below $10,000, consumers spend most of their
income on:
a. food and other necessities.
b. higher education.
c. electronic appliances.
d. buying houses.
e. foreign travel.
10. In the consumption process, people around the
world with per capita income of $20,000 and above have a pretty good
_________________:
a. physical power.
b. political power.
c. purchasing power.
d. consumption power.
e. psychological power.
11. According to the textbook, the process of
globalization does not suffocate _________________, but rather liberates them
from the ideological conformity of nationalism.
a. glocal cultures
b. regional cultures
c. Asian cultures
d. dynamic cultures
e. local cultures
12.
____________________ consists of exports and imports between a country and the
rest of the world.
a. Regional reach
b. Competition
c. International trade
d. International business
e. Regional investment
13.
_____________________ consists of exports and imports between a country and the
rest of the world and foreign production.
a. Regional reach
b. Competition
c. International trade
d. International business
e. Regional investment
14.
Although it is not widely known, foreign production constitutes a much larger
portion
of
international business than __________________________________.
a.
international trade
b. regional business
c. local business
d. domestic business
e. transnational business
15. The
extensive international penetration of U.S. and other companies has been referred
to as ____________________.
a. local reach
b. regional reach
c. political reach
d. social reach
e. global reach
16. In
today’s global marketing, international trade and foreign production are increasingly managed on a
__________________.
a. vertical basis
b. horizontal basis
c. global basis
d. regional basis
e. local basis
17.
Multinational companies (MNCs) are increasingly managing the international
trade
flow within themselves. This phenomenon
is called _________________.
a. intrafirm trade
b. interfirm trade
c. bi-national trade
d. poly-national
e. geo-national
18.
According to the text, ____________________ of the world trade is managed one
way or another by MNCs.
a. one-third
b. two-thirds
c. one-fourths
d. two-fourths
e. three-fourths
19.
_____________ is essentially a creative corporate activity involving the
planning and
execution of the conception, pricing,
promotion, and distribution of ideas, products,
and services in an exchange that not only
satisfy customers’ present needs but also
anticipates and creates their future needs
at a profit.
a. Selling
b. Sourcing
c. Manufacturing
d. Human resources
e. Marketing
20.
Marketing includes the entire company’s:
a. quality orientation.
b. market orientation.
c. cost orientation.
d. production orientation.
e. demand orientation.
21.
Companies often develop different marketing strategies depending on the
degree
of experience and:
a. the cost of capital in international
markets.
b. the span of control of management.
c. their consumer concept.
d. the nature of operations in
international markets.
e. the corporate focus.
22.
Responding to changes in the market and competitive environments by moving
forward in a ______________ manner waits
for others to formulate strategies before
making decisions.
a. proactive
b. deductive
c. constructive
d. reactive
e. participative
23.
Responding to changes in the market and competitive environments by moving
forward in a ________________ manner
anticipates changes and then formulates
strategies.
a. proactive
b. deductive
c. constructive
d. reactive
e. participative
24. Five
types of marketing that have led to the evolution of global marketing are
domestic marketing, export marketing, international marketing,
_________________, and global marketing.
- multinational marketing
b.
consumer marketing
c. gray marketing
d. expansion marketing
e. import marketing
25.
There are five identifiable stages in the evolution of marketing across
national
boundaries. The first stage is:
a. global marketing.
b. international marketing.
c. export marketing.
d. direct marketing.
e. domestic marketing.
26. When
a company focuses solely on its domestic market, this strategy is characterized
as one employing:
a. global marketing.
b. international marketing.
c. domestic marketing.
d. indirect marketing.
e. direct marketing.
27.
Domestic marketing strategy is characterized as a strategy that is developed
based on
information about domestic customer needs
and wants, economic, technological, and
political environments at home, and
____________________.
a. taxes
b. customer habits
c. geography
d. culture
e. industry trends
28.
Domestic marketers tend to be ________________.
a. ethnocentric
b. biocentric
c. polycentric
d. geocentric
e. localcentric
29.
Export marketing consists of:
a. indirect and direct exporting.
b. indirect and longitudinal exporting.
c. indirect and passive exporting.
d. indirect and active exporting.
e. indirect and aggressive exporting.
30. U.S.
automobile and consumer electronics manufacturers in the 1960s and 1970s are
examples of a(an):
a. multicentric orientation.
b. polycentric orientation.
c. ethnocentric orientation.
d. bicentric orientation.
e. egocentric orientation
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