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Assignment 2: External and
Internal Environments
Due
Week 4 and worth 350 points
Choose
an industry you have not yet written about in this course, and one publicly
traded corporation within that industry. Research the company on its own
Website, the public filings on the Securities and Exchange Commission EDGAR
database (http://www.sec.gov/edgar.shtml),
in the University's online databases, and any other sources you can find. The
annual report will often provide insights that can help address some of these
questions.
Write
an eight to ten (8-10) page paper in which you:
1. Choose the two (2) segments of
the general environment that would rank highest in their influence on the
corporation you chose. Assess how these segments affect the corporation you
chose and the industry in which it operates.
2. Considering the five (5) forces
of competition, choose the two (2) that you estimate are the most significant
for the corporation you chose. Evaluate how well the company has addressed
these two (2) forces in the recent past.
3. With the same two (2) forces in
mind, predict what the company might do to improve its ability to address these
forces in the near future.
4. Assess the external threats
affecting this corporation and the opportunities available to the corporation.
Give your opinions on how the corporation should deal with the most serious
threat and the greatest opportunity. Justify your answer.
5. Give your opinion on the
corporation's greatest strengths and most significant weaknesses. Choose the
strategy or tactic the corporation should select to take maximum advantage of
its strengths, and the strategy or tactic the corporation should select to fix
its most significant weakness. Justify your choices.
6. Determine the company’s
resources, capabilities, and core competencies.
7. Analyze the company’s value chain
to determine where they can create using the resources, capabilities, and core
competencies discussed above.
8. Use at least three (3) quality
references. Note: Wikipedia and other Websites do not quality as academic
resources.
Your
assignment must follow these formatting requirements:
Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; references must follow APA or school-specific format. Check with your
professor for any additional instructions.
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required page length.
The specific course learning
outcomes associated with this assignment are:
Identify how the six
segments of the general environment affect an industry and its firms.
Identify the five
forces of competition.
Analyze the external
environment for opportunities and threats that impact the firm.
Analyze the internal
environment of a company for strengths and weaknesses that impact the firm’s
competitiveness.
Use technology and
information resources to research issues in business administration.
Write clearly and
concisely about business administration using proper writing mechanics.
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