Click on the Link Below to
Purchase A+ Graded Course Material
Due
Week 3 and worth 240 points
Use
the Internet to research the Apple Corporation, its current position and
reputation regarding ethical and social responsibility, and the strategies that
it currently employs to market its products.
Write
a six to eight (6-8) page paper in which you:
1. Examine Apple’s current position on
the company’s ethical and social responsibilities, and determine whether or not
the company has met these responsibilities. Provide two (2) examples that
support your position.
2. Determine the impact that the
publication of ethics and social responsibilities violations made by Apple’s
suppliers has had on Apple’s reputation. Support your response with examples of
the impact in question.
3. Suggest two (2) methods that
Apple can utilize to ensure that its suppliers adhere to wage and benefits
standards going forward. Justify your response.
4. Determine whether or not you
believe that Apple’s customers would be willing to pay more for its products if
Apple had to increase selling prices in order to provide better wages and
benefits for suppliers’ workers. Provide a rationale for your position.
5. Analyze Apple’s current overall
marketing strategy. Recommend two (2) actions that Apple can take in order to
improve its competitive advantage in the global marketplace. Support your
response with examples of instances where your recommendations yielded the
desired results.
6. Use at least five (5) quality
academic resources in this assignment. Note: Wikipedia does not qualify as an
academic resource.
Your
assignment must follow these formatting requirements:
Be typed, double spaced,
using Times New Roman font (size 12), with one-inch margins on all sides;
citations and references must follow APA or school-specific format. Check with
your professor for any additional instructions.
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required assignment page length.
No comments:
Post a Comment