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Assignment 1: Starbucks’ Strategy
Due
Week 3 and worth 280 points
Using
the Internet and Strayer University databases, research Starbucks’
organizational culture and the key leadership and management traits used to
execute the business strategy.
Write
a four to five (4-5) page paper in which you:
- Suggest the
key elements of Starbucks’ organizational culture that contributes to its
success in a global economy. Indicate management’s role with creating and
sustaining the organizational culture.
- Assess the effectiveness
of Starbucks’ management decisions in providing innovative offerings for
its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its
current competitive marketplace advantage. Provide support for your
rationale.
- Determine
one (1) key management competency that a successful manager at Starbucks
is likely to have. Indicate one (1) way in which this particular
competency is a good fit for the organizational culture.
- Evaluate
Starbucks’ ability to achieve long-term sustainability as a global leader
in the coffee industry without the organization’s CEO, Howard Shultz.
- Use at
least two (2) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic
resources.
Your
assignment must follow these formatting requirements:
- Be typed,
double spaced, using Times New Roman font (size 12), with one-inch margins
on all sides; citations and references must follow APA format. Check with
your professor for any additional instructions.
- Include a
cover page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required assignment page length.
The
specific course learning outcomes associated with this assignment are:
- Examine the
concepts of management related to modern-day work environments.
- Analyze the
corporate environment, culture, and challenges for managing in a global
environment.
- Use
technology and information resources to research issues in modern
management.
- Write
clearly and concisely about modern management using proper writing
mechanics.
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