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Assignment 1: Marketing Models
Due Week 3
and worth 150 points
Write a
five to six (5-6) page paper that addresses the following.
- Develop an argument
regarding the significance of marketing to organizational success in the
21st century.
- Assume you are charged with
establishing a marketing campaign for a product that is in a mature stage
of the product life cycle. Review the ‘Marketing and Promotions Process
Model” and decipher which part of the process would be the most difficult
for you as a marketing expert to implement. Be sure to provide the
rationale for your position as well as how you would address the
difficulties you identified.
- Determine whether you favor
a centralized or decentralized system for marketing firms or departments.
Explain your rationale.
- Use at least three to four
(3-4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality
resources.
MKT 506 Week 3 Assignment 1 – Strayer
Your
assignment must follow these formatting requirements:
·
Integrate
creative strategies into planning, developing, implementation, and evaluation
of an advertising approach.
- Be typed, double spaced,
using Times New Roman font (size 12), with one-inch margins on all sides;
citations and references must follow APA or school-specific format. Check
with your professor for any additional instructions.
- Include a cover page
containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required assignment page length.
The
specific course learning outcomes associated with this assignment are:
·
Formulate
an integrated marketing communications strategy to support a firm’s marketing objectives
that incorporates an effective media plan, direct marketing and Internet-based
applications, and other promotional activities to effectively communicate with
customers.
- Develop an organizational
concept to execute an integrated marketing communications strategy.
·
Use
technology and information resources to research issues in integrated marketing
communications.
Write
clearly and concisely about integrated marketing communications using proper
writing mechanics.
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