BUS 365 Week 5 Quiz – Strayer
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Quiz 4 Chapter 6
Chapter 6: E-Business and
E-Commerce
Multiple Choice
1. When
a user clicks on a malvertisement on a Web site, the ad will __________.
a)
release the latest malware to launch attacks on government agencies
b)
redirect to and load a malicious Web site, which is a replica of the site the
user was expecting
c)
download a cookie that tracks the user’s purchases and credit cards
d) all
of the above
2. A
service level agreement (SLA) is a legal written contract between a vendor and
client in which the vendor guarantees __________.
a) a
maximum service charge
b) free
upgrades for the length of the contract
c) no
defects and/or no risk
d) a
minimal level of service
3.
Effective e-business models and competitive strategies are developed by
__________.
a)
vendors and service providers
b)
senior marketing managers
c)
managers from various functional areas, including marketing, IT, operations,
logistics, and accounting
d) Web
site designers
4.
Online channels and connectivity support __________, which minimizes the
limitations of having to be physically present in a single location to
collaborate or train.
a) the
e-business process
b)
telepresence
c)
community
d)
self-service
5. Over
85 percent of e-commerce dollar volume is __________ commerce.
a) B2B
b) B2C
c) G2G
d) G2B
6.
Priceline.com is an example of __________ commerce because the customer names a
product or service and the desired price, and then Priceline tries to find a
supplier to fulfill that need.
a)
business-to-consumers
b) consumers-to-business
c)
mobile
d)
business-to-business
7. A
benefit of hosting an e-commerce Web site on a third-party’s server is
__________, which is being able to add-on additional capacity incrementally,
quickly, and as needed.
a) scalability
b)
maintenance
c)
accuracy
d)
security
8. In
order to accept credit card payments for purchases, American Express, Visa and
other credit card companies require that e-commerce Web sites be PCI DSS
compliant and certified to __________.
a) help
prevent credit card fraud
b)
support Web site analytics
c)
manage customer relationships
d)
verify that the products are in-stock.
9. Which
of the following is not a characteristic of competitive innovation?
a) No
competitive innovation remains unique for long.
b)
Leading companies are always looking for next-generation capabilities to
develop new competitive advantage.
c) Most
innovations cannot be duplicated by other companies.
d) A
current approach is to integrate social networks.
10. In
the e-commerce business model __________, a vendor
asks its partners to place logos or banner ads on their sites. If customers
click the logo, go to vendor’s site, and buy; then the vendor pays a commission
to partners.
a) affiliate marketing
b) B2B
commerce
c)
relationship marketing
d) viral
marketing
11.
Sears uses __________ as a selling channel to liquidate (get rid of) its excess
or discontinued inventory.
a) C2C
commerce
b)
forward auctions
c)
reverse auctions
d)
affiliate marketing
12.
Which of the following is not one of Amazon.com’s success factors?
a)
Patented IT developments
b)
Personalized service
c)
Physical warehouses designed for shipping small packages to hundreds of
thousands of customers
d)
Maintaining a constant business model
13. For
banks, one benefit from implementing online banking is __________.
a) it
offers an inexpensive alternative to branch banking
b)
transaction costs are about 40% lower than at a physical branch
c)
margins are higher because interest rates offered to customers are lower
d) all
of the above
14.
Characteristics of ING Direct’s competitive strategy include all of the
following except:
a) paid
the highest rates on savings accounts
b)
invested heavily in marketing campaigns
c) could
not be copied by competitors
d) had
almost no bricks and mortar
15.
Which of the following is not one of the challenges facing many e-tailers that can interfere with
the growth of its e-tailing
efforts?
a)
channel conflict
b) reaching
customers
c)
conflict within their own offline operations
d) tough
order fulfillment and logistics problems
16. When
managers are planning and managing their online business, they should do all of
the following except _____.
a) make data-driven,
fact-based plans
b)
identify all key assumptions in the marketing plan
c)
monitor progress to identify when adjustments are needed, and then be agile
enough to respond
d) build
the marketing plan around the products, rather than on customer
17.
E-sourcing refers to the many __________ methods.
a) B2C
e-commerce
b)
procurement
c)
sell-side
d) C2C
auction
18.
E-procurement strategies and solutions have two basic goals, which are _____.
a) to
control costs and simplify processes
b)
collaboration and negotiation
c)
supplier selection and product selection
d) RFQ
processing and exchanges
19. The
benefits of streamlining the e-procurement process within an organization’s
value chain include all of the following except:
a) maximizes
the number of suppliers
b)
reduces the number of employees needed to process purchasing
c)
reduces the time to order and receive items
d) helps
employees make intelligent decisions when procuring items
20.
Public and private __________ are sites where many sellers and many buyers buy
and sell.
a)
networks
b)
exchanges
c)
sources
d) value
chains
21. ChemConnect.com and iSteelAsia.com are examples of vertical exchanges in which the
prices of products __________.
a)
change continuously based on the matching of supply and demand
b) are
fixed based on contracts
c)
change based on quantity purchased
d) are
negotiated annually
22. The
purchase of indirect materials on an as-needed basis is referred to as __________ sourcing.
a)
horizontal
b)
vertical
c) spot
d) systematic
23.
__________ are e-marketplaces that serve one industry, e.g., automotive,
chemical, along the entire supply chain.
a) Vertical exchanges
b)
Supply hubs
c) Horizontal
exchanges
d)
Collaboration hubs
24.
American Express developed tools that improved compliance with procurement
rules on indirect purchases, or MRO supplies. One of the major performance
improvements was the __________.
a)
increase in spot buying
b)
elimination of maverick buying
c)
reduction in billing errors
d)
increase in purchases from local vendors
25. Why
does maverick buying increase the costs of products?
a)
Vendor's prices may be high.
b) It
can keep the company from getting volume discounts.
c) It
makes the procurement process too complicated.
d) a and
b
26. Electronic benefits transfer (EBT), in
which governments distribute benefit payments, such as Social Security
payments, directly to recipients’ bank accounts or their smart cards is an
example of __________.
a) G2B
b) G2C
c) G2G
d) G2S
27.
__________ systems using
reverse auctions are often mandatory to ensure the best price and quality for
government procurement of goods and services.
a) Electronic tendering
b) Cloud
computing
c) Spot
sourcing
d)
Maverick buying
28. A
survey conducted by the nonprofit Public Technology Institute (PTI) found 45
percent of local governments are using some form of __________ for applications
or services because of budget pressures to reduce costs.
a) electronic tendering
b) cloud
computing
c) spot
sourcing
d)
maverick buying
29. With
__________, users log in once and then have access to all software and data
sources that they are authorized to access.
a) cloud
computing
b) data
centers
c)
servers
d)
single sign-on
30.
California's Office of Traffic Safety (OTS) partnered with the Taxi Magic app
team to __________.
a)
reduce DUI
b)
sponsor contests
c)
interface with Facebook
d)
reduce poverty
31. One
of the major e-commerce services is __________, which consists of technology
consultants, system developers, integrators, hosting, security, wireless, and
networks.
a)
e-process
b) e-infrastructure
c)
e-markets
d)
e-content
32. The goal
of __________ is to find information and knowledge that describe the
relationships among consumers, products, marketing methods, and marketers.
a)
social marketing
b)
surveys
c)
market research
d)
directory services
33. One
of the problems with __________ advertising is that advertisers knew very
little about the recipients.
a)
direct mail
b) Web
c)
interactive
d)
social media
34.
__________ is a revenue model by which an organization refers consumers to the
selling company’s Web site.
a)
Affiliate marketing
b)
Customizing ads
c)
Sourcing
d) Viral
marketing
35.
__________ refers to word-of-mouth marketing in which
customers promote a product or service by telling others about it.
a)
Affiliate marketing
b)
Customizing ads
c)
Sourcing
d) Viral
marketing
36.
__________ is the filtering out of irrelevant information for consumers in
order to reduce their information overload.
a)
Affiliate marketing
b)
Customizing ads
c)
Sourcing
d) Viral
marketing
37.
PayPal is an example of __________.
a)
e-cash
b) electronic payment systems
c) ATM
d)
micropayments
38.
Credit card data is secured through __________ by using the SSL protocol in the
browser of the buyer’s computer.
a)
steganography
b) PKI
c)
encryption
d)
routers
39.
Security requirements for conducting e-commerce are each of the following
except:
a) authentication
b)
integrity
c)
privacy
d)
e-money
40.
Which of the following is not a characteristic of order fulfillment in B2C
e-commerce?
a) It is
very difficult to accomplish order fulfillment both effectively and efficiently
since a company may need to ship small packages to many customers quickly.
b) Order
fulfillment processes are basically the same regardless of the type and size of
the products and the vendor.
c)
Because of difficulties in B2C supply chains, companies outsource deliveries
and sometimes also the packaging.
d) Order
fulfillment includes not only providing customers with what they ordered and
doing it on time, but also providing all related customer service.
41.
Ethical standards and laws frequently __________ technological innovation.
a) lag
behind
b) keep
pace
c)
conflict with
d) lead
ahead of
42.
__________ are the principal resources used to track visitors’ Web activities
and from which e-businesses
draw information about how visitors use a site.
a)
Cookies
b)
Firewalls
c) Log
files
d) Flash
files
43. Car
insurance companies, manufacturers, and airlines are able to sell their products
and services directly to customers via B2C sites and eliminate agents and
retailers. This phenomenon is referred to as __________.
a)
nonrepudiation
b) order
fulfillment
c)
intermediation
d)
disintermediation
44. The
legal and ethical issues related to e-commerce include all of the following
except:
a) PCI
b) fraud
c) Web
tracking
d)
privacy
45.
Privacy Guardian, MyPrivacy, and Tracks Eraser Pro are examples of software
that can protect users’ online privacy by erasing _____.
a) a browser’s
cache
b)
surfing histories
c)
cookies
d) all
of the above
True/False
46. The
online explosion has given today’s consumers less control over where and how
they interact with a business or a brand through a mix of online channels and media.
47. In
B2C, the sellers are organizations, and the buyers are individuals. B2C is also
called e-tailing.
48. Web
sites need to be hosted on large capacity servers that are capable of
supporting the volume of requests for access, or traffic.
49.
Hosting an e-business Web site on a third-party’s server is done if the company
lacks infrastructure to host it themselves, does not have the IT expertise to
manage it, or needs scalability.
50.
Unlike brick-and-mortar merchants, all e-commerce merchants need to be PCI DSS
compliant to accept, hold, process, or exchange credit cardholder information
of the major credit cards.
51.
Early on, managers at Amazon.com recognized the importance of order fulfillment
and made minor investments in building physical warehouses designed for
shipping small packages to customers.
52. Hong
Kong and Shanghai Bank developed a special system called HSBCnet to provide online banking in 60
countries. Using this system, the bank rapidly became a major international
bank without developing an extensive new branch network.
53.
Sellers that are click-and-mortar companies, such as Levi’s
or GM, face channel conflict with their regular distributors when they
circumvent those distributors by selling online directly to customers.
54. Only
a few purely online e-tailers
went bankrupt in the dot-com era because of problems with cash flow, customer
acquisition, order fulfillment, and demand forecasting.
55. By
using B2B, organizations can restructure their supply chains and partner
relationships.
56. In
the sell-side marketplace model, organizations sell their products or
services to other organizations from their own private e-marketplace or from a third-party site.
57.
Local governments implemented a public cloud, private cloud, regional cloud,
government-operated cloud, or a cloud operated by a vendor despite the higher
costs of cloud computing solutions.
58. One
of the problems with direct mail advertising is that advertisers knew very
little about the recipients. The problem is solved by using Internet-based
interactive marketing.
59.
Payments are an integral part of doing business in both traditional and online
business. Traditional payment systems are effective for e-commerce, especially
for B2B.
60.
Order fulfillment includes providing customers with what they ordered and doing
it on time, and providing all customer services, such as instructions,
exchanges, and returns.
Short
Answer
61.
__________ are ads, that when clicked, will redirect to a malicious Web site
that is a replica of the site the user was expecting to see.
62. A
__________ is a legal written contract between a vendor or other service
provider and the client wherein the service provider guarantees a minimal level
of service.
63. In
__________ transactions, both the sellers and the buyers are business
organizations.
64. A
benefit of hosting an e-commerce site on a third-party’s server is __________,
which refers to the capability to add-on additional capacity incrementally,
quickly, and as needed.
65. The
PCI DSS (Payment Card Industry Data Security Standard) is a set of information
security requirements to help prevent __________.
66. Toy
manufacturers such a Fisher Price or Lego would face __________ with their
regular distributors by circumventing those distributors and selling online
directly to customers.
67. The
return process is referred to as __________.
68.
Corporate __________, also called corporate purchasing, deals with the buying
of products and services by an organization for its operational and functional
needs.
69.
__________ refers to word-of-mouth marketing in which
customers promote a product or service by telling others about it.
70.
__________ is a part of a company’s back-office operations, which include inventory control, shipment, and
billing.
Essay
71. List
and define 4 of the basic types of e-business transactions.
72. What
are reverse auctions and RFQs? Explain how they work and their purpose.
Why do
governments and corporations frequently mandate the RFQ approach for
procurements?
73. What
are the two basic goals of e-procurement? Explain each goal.
75.
Identify and briefly discuss two of the ethical issues related to e-business.
