BUS 521 Week 5 Discussion Questions – Strayer New

BUS 521 Week 5 Discussion Questions – Strayer New

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Week 5 DQ 1

"Brand Identity" Please respond to the following:

·         Select two well-known companies from the same industry, and then analyze their identities / brand images by evaluating their differences and similarities. Determine what sets each core message apart from competitors.

·         Evaluate how a company’s brand identity promotes customer loyalty and retention in terms of customer service, competitive price, communication, special treatment, and loyalty and rewards programs. Provide an example to support your evaluation.

Week 5 DQ 2

"Marketing Tactics" Please respond to the following:

·         From the case study, evaluate Blendtec’s current marketing strategy in terms of how it engages target customers. Next, suggest two to three other marketing techniques / tactics requiring a limited advertising budget that Blendtec could consider in order to engage target customers.

·         Interpret offbeat campaign. Next, select a company and analyze how its product or service can be suitable for an offbeat campaign. Provide at least three examples of how this tactic can attract new customers.